You will manage the full sales cycle, from identifying prospects and building a pipeline through to closing bookings, developing relationships, and executing post-event follow-up.
What you’ll do
Sales & pipeline management
- Identify and research high-quality prospects across relevant sectors, job titles, and organisations, as well as outreach to past attendees and relevant contacts in our existing database.
- Work with SAP, SAP partners and other stakeholders to build targeted attendee lists and maintain a healthy pipeline aligned with monthly and event targets.
- Work with event production team to identify upsell opportunities through our speakers
- Deliver proactive outreach via phone, email, and LinkedIn to past delegates, warm leads, and new prospects.
- Own the full sales cycle from first contact through to confirmed delegate bookings, consistently meeting or exceeding revenue, conversion, and activity KPIs.
- Record activity, track conversions, and manage opportunities in HubSpot (or CRM).
- Build trust-based relationships with delegates to encourage multi-event attendance, retention, and long-term engagement.
- Develop a strong understanding of event topics, audience segments, and customer challenges to tailor outreach and identify upsell or cross-sell opportunities.
- Work closely with Marketing to refine messaging, segment audiences, and support campaign targeting for maximum sales impact.
- Execute structured post-event follow-up to convert new contacts into future bookings.
- Maintain accurate and up-to-date CRM records to support forecasting, reporting, and pipeline growth.